5 Features for eCommerce Website Design

5 Features for eCommerce Website Design

 

These essential features will help your website stand out.

Whether you have an eCommerce website, or you’re just starting out, we have some advice for you. Our eCommerce web design team are ahead of the curve.

Get the edge on your competitors today with 5 fantastic features for eCommerce website design.

 

1. Chatbots

Gone are the days when chatbots were annoying robots that couldn’t really answer your questions. The technology just keeps getting better and better. Advanced chatbots can use natural language and processing to answer complex customer questions.

Here are some of the reasons why live chatbots work:

- 48 percent of consumers would rather connect with a company via live chat

- they provide 24/7 support

- you can set goals for your chatbot

- eliminate human error

- create a voice for your brand

Plenty of eCommerce websites in Australia use them, including large companies like eBay and The Iconic.

Some of the best chatbots include:

- Zendesk

- Swelly

- Chatfuel

 features for eCommerce website

 

2. Expanded Payment Options

The difference between closing the deal and losing a sale could come right down to the last step: payment.

If you only have a couple of payment options and your competitors are selling the same products for a similar price, you will lose conversions.

Buy now, pay later options have blown up over the last 18 months. You will need instant lay-by options like Afterpay and ZipPay if you want to compete.

Other essential payment features for eCommerce website conversions include:

- Apple Pay

- Google Pay

- Samsung Pay

- Cryptocurrency (like Bitcoin)

You might also consider direct bank transfer options too.

 

3. Shop Instagram

It’s one thing to promote your brand on social media, but there’s a whole realm of integrated Instagram shopping options available to you now.

Last year, Instagram rolled out a number of shopping features that allow consumers to shop on your website via the app.

Shopify also developed an Instagram extension that means you can allow customers to “shop the look” that they saw on your account.

You can see an example of the Shop Instagram feature on By Charlotte , an Australian jewellery eCommerce website.

 

features for eCommerce website

 

If you’d like to know more about your Instagram options, talk to our eCommerce web development team now.

 

4. Mobile Payments

One of the most important features for eCommerce websites is mobile compatibility.

The majority of consumers are making their purchases via their mobile phones. This means that your payment gateways need to be just as functional on mobiles as they are on desktop.

This also means integrating your website with the latest mobile payment apps.

If you have a physical store, you should consider in-store mobile payment options as well.

 

5. Minimalist Website Design

This particular eCommerce website development trend is not new. But if it ain’t broke, don’t fix it.

Sleek website design doesn't just look good. It allows customers to navigate your store without getting confused, lost, or overwhelmed.

The best part is that it’s fast. Having less information means there is less loading time.

You can have a website with complex features and an array of consumer options without compromising simple design. If you want to achieve this balance, you should consult with a professional development team.

 

 features for eCommerce website

 

That way, you can have all the extensions and popular features for eCommerce website design without compromising the user experience.

 

Contact Realize Online Today

Keep up with the latest eCommerce trends today with Realize Online.

Our professional team will help you make more of online presence and covert your visitors into sales.

There are more than 5 reasons why we’re the leaders in eCommerce website design. Get real results with Realize Online.

 

Author: Anna Clark - Copywriter & Digital Marketing Assistant, Realize Online