Keyword research is crucial for your business’ AdWords success. Without strategic keywords you could end up running a fruitless campaign. Here are 10 tips to consider when beginning your keyword research.
As a physiotherapist you know that in order for the human body to function to the best of it’s ability all the parts must be in alignment. Well, it is the same for your Online Marketing. All components of the online marketing mix need to be properly assessed and implemented in order for your business to reap the rewards.
Do you have an eCommerce website that needs more customers but you’re not sure where to start? eCommerce SEO is a great way to increase Google rankings and drive targeted traffic to your website, but it must be done with best practices in mind.
Here are 3 eCommerce SEO tips that will help you achieve higher search engine authority and traffic.
We all know that AdWords is a proven online marketing tool for eCommerce sites that can instantly drive potential customers to your site, but there’s much more to a successful campaign. The key is to plan and develop cost-effective strategies. First let’s take a look at the structure of an AdWords account for an eCommerce site…
Social Media is a wonderful tool for any business, more often than not it’s the Not for Profit Organisations which truly flourish in this marketing platform.
As a physiotherapist and a small business practitioner you understand that in order to succeed you must establish and grow your practice. However success never comes easy and you are faced with challenges.
Performance based SEO or pay for results SEO is a service where a client only pays for their SEO once they have achieved their desired rankings.
With Easter only a few days away most businesses have already prepared to reach out to customers over this key sales period. If you haven’t, don’t worry! Here are a few easy, quick and costs effective ways to utilise your social media and ensure your business doesn’t miss out on the Easter eggcitement.
A bounce rate is the number of visitors that source a website through a search engine but leave without moving to any other pages in the site. They may “bounce” back to the search engine results or may just leave to browse something else.
Time’s running out for non-mobile-friendly websites, Google’s new algorithm is about to shake things up. For what is already being referred to as ‘Mobilegeddon’, the algorithm is set to hit websites hard after its launch on April 21, 2015.
PPC or pay-per-click advertising is a way for advertisers to market on the internet by paying a fee every time their ad is clicked. PPC basically means that instead of earning visits organically, you can simply buy visits to your site.
SEO is always evolving and growing, to be ready for these developments you need to have your site in tip-top shape.
Search Engine Optimization (SEO) is an ongoing process where a variety of methods are used to boost website traffic, conversions and brand awareness. This is mainly done by improving the site’s ranking on a search engine results page.
Email is still one of the most effective e-marketing strategies that your business can utilise. Customers who sign up to an e-mail list do so because they are actually interested in hearing from you and will consider purchasing your products and or services at a later date. Signing up shows that they have some level of interest in regards to your business and they want to learn more about who you are and what you have to offer.
Search engine optimisation strategies are constantly changing because Google’s algorithm is constantly being enhanced. 2015 is nearly here so while you relax during your holidays it may be worth having a think about your plans for the coming year.