7 Must Have Social Media tools for Not-for-Profits
Time is money. Wasted time means wasted money.
Social Media for Not-for-Profits is especially difficult, with small budgets and understaffing, this means someone is always eager to find effective tools that are simple, easy and cost effective. With a seemingly endless list of possible social media tools out there, we have chosen our top 7 social media tools for Not-for-Profits.
Social Media Management/ Scheduling Tools
Without a doubt, I am sure I can say that you have heard of Hootsuite. It has been the talk of the social media town for a while now, and we think it’s excellent. Time is of the essence for social media posters and having all your content in one place for posting is essential to enhance your communication with followers in whatever channel they prefer. Hootsuite allows for a streamline process for filtering and delivering content directly to your target market. Added Value: You can try it for free first!
Buffer is a tool that allows you to post and share to all your network sites. This tool is more of a scheduling tool than an overall social media management tool and Not-For-Profits can take advantage of this. Buffer allows you to post to Twitter, Facebook profiles and pages, LinkedIn Profile and groups. All you have to do is check which sites you want to post on and it gets added to the queue.
Build Your Twitter, Build Your Business
This clever tool helps plan your optimal time for posting. Tweriod analysis your current account and breaks it down to a daily and hourly window of when you can expect the highest engagement with your posts. A great asset for Not-for-Profits, allowing efficient use of time! Put this to use by enhancing your posts through a Social Media management tool and sharing it at the optimal times given by Tweriod, planning your content posts to get the most attention and engagement!
4. Social Rank
Social Rank is an easy way to identify and organise your followers or Twitter and Instagram. Why is this so useful? If you have the capability to identify users by “Most Valuable” “Best Follower” and more, you can start saving those lists and sorting. This means you can create custom lists that you can export and run campaigns for. Every Not-For-Profits is aware that the most coveted skill is attracting and maintaining an influx of new donors. With Social Rank it helps identify individuals already interested in having a relationship with your organisation, making it easier for Not-for-Profits to win over. Find out who your most valuable followers are and start marketing!
The Go To Facebook Tools
Have you ever sat in front of you screen and thought now what? LikeAlyzer helps put the creativity back into Facebook. The tool comes up with statistics and insights into your page and starts off every report with a list of recommendations. Best thing yet, it is free. Nothing like good recommendations and feedback that will allow you to stand out from the crowd and it’s at no cost. Winning!
6. Wolfram Alpha
This tool is all about gaining insight into your Facebook platform. Ever wondered “Where in the world are my friends?” or “How popular are my friends?” Put this tool to use by marketing on your own personal Facebook pages, if you have an organisation ambassador, this tool can ensure your key messages are transmitted and received to a multitude of online users. It is all about optimising the type of content you share to your profile.
2015 Trending Tool – Number 7
Above is our list of favourite tools for managing, scheduling and posting on Twitter and Facebook, however our number 7 tool that we think is taking off this year is IFTTT – Get ready for this tool to become your best friend.
So the IFTTT stands for ‘If This Then That’. It is basically a web based service that triggers a combination of actions to happen through “recipes”. What do I mean? Let me explain.
I just posted on the Realize Online account that “We’ve moved, 2A Bridge Road, Richmond, 3121.” And I set the “This” part of the recipe to – “if this is shared by a user”. Then, the “That” triggers an action to be performed. The “That” in this case would be “like the post by user” or “follow them back”, whatever I like.
So the recipe here is:
A Realize Online post is shared by a User, this results in Realize Online liking their shared post.
We can’t stress it enough, this tool presents value to any business but especially for Not-For-Profits. It is an easy and effective way to engage with users and there is no need to constantly sit at the computer for hours on end trying to acknowledge all your followers. The best way to build a relationship to turn your prospect into a valued member of your clientele is to engage, and now you have a service that can do it for you! We think IFTTT gives “creative control over products and apps” to allow for greater audience engagement and ultimately ROI.
About Author: Nicole Donath is a sales marketing specialist at Realize Online and is passionate about using social media to help increase awareness and online reach. Realize Online is a great source of information and has the capability to help you at every step of the online marketing process. Get in touch today, we are happy to answer any questions you may have.