BUILDING TRUST ONLINE
If you’ve recently started an online business, you might find it hard to convert sales at first. Thanks to the booming eCommerce industry, unless you’ve found a complete niche in your market, there will be brands and competitors that your potential customers are simply more familiar with.
You can get yourself a competitive edge by boosting the trustworthy appeal of your website. Check out our tips for building trust online and get in touch with us with all of your eCommerce enquiries.
TIPS FOR FAST TRUST
Did you know that online reviews have been shown to impact nearly 70% of purchasing decisions? Make sure you put your best foot forward by updating your Google my Business listing to reflect your organisation positively.
If you’ve just launched your business, you can ask your family and friends to give you your first few Google reviews just to get the ball rolling. After that, you can encourage your clients to leave reviews online. You can use these reviews on your website in a testimonial section that other customers can view.
Videos and photos are the perfect visual method for gaining trust quickly. Whilst written content is very important, you can lose a customer quickly without an attention grabbing piece of media.
What kind of images and videos can help with building trust online?
- product images
- video demonstrations
- client testimonial videos
- ‘meet our team’ staff photos
- professional images of services you offer (if any)
- home page brand video
- trust badges Shopify
3. Optimise your Online Checkout
Even if you’ve managed to get your customers all the way to the checkout, you can still lose sales thanks to website distrust. The average abandoned cart rate is 68%.
You need to make sure the checkout process is as trustworthy as possible. Here’s what you can do:
- make sure the checkout is as simple as possible - too many complicated steps can be confusing and cause your client to second guess their choice. You can fix your existing checkout with a one-step-checkout extension.
- have a variety of payment gateway options from recognisable providers - if you only accept one form of payment, it can be disconcerting. Make sure you use secure payment platforms like PayPal, Shopify payments, amazon payments, and direct transfers. If you’re not sure which payment method will help you most with building trust online, simply contact our team for a free consultation.
- don’t have too many compulsory data fields - don’t force your customers to give you their phone number or social media details, this looks a little shady. Give them the option to fill in these details in the checkout section but don’t scare people off with unnecessary data collection.
4. Website Content
Building trust online is easier if you give your customers a chance to get to know you. You can do this through writing great website content. If you want to know how to build trust in business online, follow these content tips:
- Include an ‘about us’ section so visitors can find out more about your brand.
- Create an FAQ page with useful information
- Include product information
- Details about shipping and a clear returns policy
- Make sure there aren’t any spelling and grammar mistakes
It is important to include content that is as accurate as possible. Try not to exaggerate or make any promises about your products or services that you can’t keep - this will lead to negative reviews down the track.
TOP CAUSES OF DISTRUST
Make sure you have dealt with these main reasons for mistrust on a website:
- spelling mistakes
- slow website speed
- limited or unfamiliar payment gateways
- limited images
- limited product information
- poor website design
- no social media presence
- no Google My Business listing
- hard to contact
- bad online reviews
- misleading/incorrect content
Now that you know a little bit about customer trust in eCommerce, get in touch with us for more information that could make your online business boom. If you found this article helpful, give it a thumbs up and share it with your friends.
Author: Anna Clark - Copywriter & Digital Marketing Assistant, Realize Online