If you’ve just started your adventure into the world of digital marketing, it can be a little daunting.
There are so many buzzwords, bibles, and blogs to grapple with. Instead of getting bogged down in all of that info, check out our guide to digital marketing for beginners.
Just like you, all of the experts at our digital marketing agency had to start somewhere. All you need is someone who knows what they are talking about to explain the basics.
We’re here to help.
Digital Marketing Overview
What is digital marketing strategy? Put simply, it is the process of promoting products and services online. This can include all sorts of things, including eCommerce businesses, influencers, and electricians. Anything that can be promoted digitally.
There are many different ways in which you can implement a marketing plan. Each unique venture requires a combination of strategies that work best for promotion in your industry.
Let’s cover some of the most reliable strategies that see success across the board.
Simple Marketing Strategies
Since we’re looking at digital marketing for beginners, we’ve focussed on some of the simpler strategies. Don’t be disappointed – simple ideas are sometimes the most effective.
If you’re interested in something more advanced, you can always contact our team to discuss your options.
Social Media Marketing
Social media is a great way for beginners to taste the world of digital marketing. Platforms like Facebook are user friendly and have inbuilt tutorials so that any business owner can design a marketing campaign.
Let’s just focus on Facebook for today.
There are a number of ways you can use this social media giant to your advantage.
Business Facebook Page
By creating a social home base for your target audience, you can interact directly with your consumers. You can reach new users by simply boosting posts. This involves paying money to reach certain demographics with your page content.
Creating and sharing engaging page content will keep your audience interested and generate new audience members. This will help build brand recognition, assist with SEO, and increase traffic on your website.
Paid Advertising
You can run your own ad campaigns on Facebook. They are different from boosted posts in that you can launch a more detailed and strategic campaign. This is a little more advanced so it might take a little bit of trial and error for beginners to strike the right balance.
Email Marketing
It wouldn’t be a guide to digital marketing for beginners without email marketing. This is one of the oldest and easiest ways to close sales and keep capturing customers over and over again.
Email marketing has evolved over the years, and you can use it in a number of ways.
- Classic Campaign
Run a promotion or a sale with a series of emails. - Reconnecting with Consumers
Been a while since you’ve seen a certain customer? Remind them that you exist with an email. - Automated eCommerce Emails
Close the sale when a customer abandons their cart – send them an automated reminder or a discount code to help convert sales.
There are heaps of simple email platforms that are beginner friendly, including MailChimp and Campaign Monitor.
Search Engine Marketing
SEM will help ensure that your brand is seen. You can set up simple paid advertisements via your Google Ads account. Again, there are step by step tutorials that will help with digital marketing for beginners, and you can always get online assistance from head office.
This is where things can get a little complicated.We recommend getting in touch with an agency to take care of your Adwords account.
Contact Digital Animals Today
This is just the tip of the marketing iceberg. Let our team paint the entire picture in a digital marketing consultation. Call now or chat with us online to find out more.
Author: Anna Clark – Copywriter & Digital Marketing Assistant, Digital Animals