When you’re asking yourself ‘How to run a Facebook Ad that works?’ Here are some handy tips.
When you’re asking yourself ‘How to run a Facebook Ad that works?’
The answers can be confusing and contradictory.
Here are some handy Facebook Ads tips to help you.
The whole point of advertising is to hit your target market with your best possible promotions at the best possible time.
Facebook Ads are no different.
The benefits of doing your homework on who you want to reach cannot be overestimated.
Of all the Facebook Ads tips, the most important is to know where things currently stand in the sales funnel. There is no point using Facebook Ads to hard-sell from the outset.
Selling and telling
Imagine being stopped in the street by a total stranger with an offer to invest $500 in a new headphone set for an iPhone.
The first point is that you do not know or trust this person.
You have had no interaction with them before.
You may not even have an iPhone, so it’s pretty clear that they are talking to the wrong person.
Is it any wonder that this sales pitch will fail? Don’t be one of those businesses that pitch to their target market like this.
How Facebook Ads can work better
A successful Facebook campaign is designed in the exact same way.
Don’t just go for a bigger audience – go for the right audience.
Online and eCommerce store owners need to get their products in front of their target audience.
Designing your Facebook Ads to appeal to that market needs planning and design that fits your brand and has the right tone for that audience.
A good tip is to try 3 variations of the same ad – one is straight forward, one is in a specific ‘voice’ and one can be a little ‘left of centre’.
Use a small group as a test audience and see which one they prefer and connect with. They should have no vested in the outcome. Honest feedback is a precious thing.
Using all your Facebook Ads tips, run a planned campaign and measure the results as you go. Keeping a track of your spend is important. Knowing the ROI is crucial.
How to generate ROI through Facebook Ads?
The first step is to have a clear objective – one that needs to be an action. This means anything from:
- Clicks on a website
- App downloads
- Facebook likes
- Boost to your posts
- Getting claims on your offer
Google Analytics and Facebook Insights are useful to tracking your social ROI. Comparing organic and ad campaigns – Paid Likes vs New Likes gives you handy initial insights.
You will also have the ability to view all your posts and the relevant statistics on reach and number of clicks on posts, shares, likes and even comments.
Anyone who has visited your website should be part of your retargeting efforts. Remember, retargeting campaigns will almost always outperform any ‘cold traffic’ ones.
A cold traffic campaign is purely to introduce your service or product to create and build trust.
A well-designed retargeting campaign allows you to move to more “direct sale” styled ads.
Choosing a multi-product carousel Facebook advert is another approach. This ad approach increases your click-through-rate and at the same time, decreases your costs.
This is a more interesting and interactive way to advertise.
You can show a group of products that work together, e.g. a coat that goes with a dress, shoes and special shoelaces, contact lenses, a care case and lens solution. It’s your chance to explain how multiple products can work together.
You can also showcase a wider variety of products.
For example, if you sell model train sets, use the carousel to show them cheaper products like a train engine or tools to fix the train carriages. The prospect has more reasons to click your site.
Old road, new avenue to sales
You will ask yourself: Who will click through? Will the ads be a waste of money? Using your qualified data to your advantage is the answer.
Boosting a popular existing post has huge benefits. You can pick a post that’s already generated a significant number of shares, interactions, and click-throughs. This will be a strong way to generate ROI through Facebook Ads. Basically, you know the post works and you’ve seen the results it has produced. Now is your chance to boost the post and your sales.
A little warning
Don’t get distracted by all the new bells and whistles. Make sure you know why you are doing what you are doing and the results you’re after.
Now you know more about how to run a Facebook Ad that works.
If you ever need help – the experts are here for you. That’s Realize Online.