HOW IMPORTANT ARE GOOGLE REVIEWS?
If your business has an online presence, you will already know that Google search engine that customers are going to use to find you.
Whether you have a business website, or simply a Google my Business listing, your customers are going to be affected by what they see first.
How important are Google reviews? First impressions are formed in the first 10 seconds. One of the first things your potential customer sees is your Google my Business listing, plus listings from your competitors. You can stand out from the pack my using google reviews to positively influence your customers.
Why are reviews important?
Reviews are a simple and effective way of building trust with new customers. If a customer has no track record with your brand, it can be difficult to establish a trusting relationship fast. Online reviews are a proven benefit for your online business. Just make sure they’re good.
90% of customers read online reviews before visiting a business.
84% of people trust online reviews as much as a personal recommendation.
Online reviews have been shown to impact nearly 70% of purchasing decisions.
The statistics are clear - customers value online reviews. Since Google is the most popular search engine in the world, you need to make sure your reviews appear where it counts.
Here’s how you can make sure your customers leave a review on your Google my Business listing.
How to Get Google Reviews
All you have to do is send your public URL for your Google my Business listing to your clients and ask them to review.
The first way you can find this URL is by logging into your Google account. Once you’re logged in, you can click the public URL button and send this link to your customers. Then all your clients have to do is click the ‘write a review’ button to leave their feedback.
There is another method that will take your clients straight to the review step.
- Search for the name of your business on Google.
- Make sure your business listing appears on the right hand side of the browser.
- Click ‘write a review’.
- Copy and paste the URL in the address bar.
You can shorten this URL using the shortening tool and send it out to your clients.
If this does not work for you, try these steps recommended by Google.
If you’re having trouble with any of these steps, please contact our team here at Realize Online today. Simply quote our ‘how important are Google reviews’ blog and we’ll be able to take you through the process or create a custom guide for your business.
Google Reviews SEO
Since SEO stands for Search Engine Optimisation, and Google is the most popular search engine, it makes sense that your reviews will affect where you rank. We've already explained how important Goole reviews are for customers - the same can be said for Google. If a customer thinks it is important, so does Google.
According to data from Moz, reviews make up a significant percentage of the ranking factors Google takes into account for local rankings.
If you want your business to rank for your target keywords, you need to use Google tools and continue to optimise your website.
Ask us about our local SEO services today. Google reviews are just one part of the strategy we use to increase rankings for local businesses.
Contact Realize Online Today
Call us now for a free quote. Did you find our ‘how important are Google reviews?’ article helpful? Make sure you like & share it and let us know if you have any questions.
Author: Anna Clark - Copywriter & Digital Marketing Assistant, Realize Online