Local SEO Strategies 2019
Local SEO is the best way to reach your niche regional audience. It is the perfect marketing strategy for small businesses that want to connect with the community around them.
The rules of search engine optimisation are constantly changing and it is very difficult for anyone but an expert to handle. That's why we’ve put together some of the best local SEO strategies for 2019.
Top Local SEO Strategies for 2019
Search engines continue to find ways to improve the user experience. In order to keep up with their preferences, you need to make sure your SEO strategies are continually updated. You can do this by consulting with a professional team, as well as conducting your own research.
Here are some ideas to get you started.
Google my Business
If you want to rank well on Google, it is a good idea to play along with the search engine giant. There are a range of benefits of Google my business, including assistance with local SEO.
When someone is searching for a service in your area, a number of local Google my business listings will appear in the search results. In order to keep up with your competitors, you must have a listing.
Listings can be optimised to target your local audience. This means you need to pick a specific category for your business, and fill out your listing with as many relevant details as possible. Google loves the look of a legitimate business and will be more likely to rank a listing that is well developed and well devised.
How important are Google reviews? Well, they are one of the most important local SEO ranking factors. As we mentioned earlier, if there is a Google extension or service, it will be part of their ranking system. They want website owners to use their tools and improve user experience.
Aside from their ranking value, reviews have obvious benefits when you’re trying to attract local consumers. Your customers will see the reviews first, and if you can make sure your Google my business listing is filled with positive testimonials, you can grow your client base and your word of mouth.
Local content should be a part of every good local SEO checklist. Make sure your blog is up to date and putting out regular content. This content should be localised and relevant to people in your community. It needs to mean something to them or it will be ignored.
If you want to connect with consumers in your area, answer regional specific questions, cover local topics, and optimise your content for local keywords. You can find out more about our local content marketing strategies by contacting our team for a consultation.
One of the simplest local SEO strategies is one of the most neglected. Improving your local online presence is relatively simple - you just need to make sure you are listed in the main business directory websites. These directories include Yelp, Foursquare, and Yahoo.
There are many other smaller directories that you might choose to list with too. If you need help getting listed, contact our team and we can take care of it for you.
Contact Realize Online Today
For local SEO strategies that are customised for your business, contact us now. We have a team of in-house SEO experts that are waiting to help you make more of your online presence.
Making the most of your local advantage is just a phone call or email away. Let us help getting you better results today.
Author: Anna Clark - Copywriter & Digital Marketing Assistant, Realize Online