What is Search Engine Optimization?

What is Search Engine Optimization?

 

Search Engine Optimization is the process of creating and optimising your website so search engines can naturally rank the site highly in their search results.

The key to good SEO is ensuring your website is structured with a quality foundation, refined content and good backlinks. Constantly improving a site’s content increases its authority and brand awareness.

 

Black-Hat and White-Hat SEO

In the past the most used SEO was the black-hat strategy. It involved unethical techniques such as keyword-stuffing, poor quality and spammy backlinks and weak, inaccurate content. This strategy could gain near-immediate high rankings, but was eventually established as unacceptable by search engines who implemented strict algorithms and penalties. Although Black-hat SEO still goes on today its good results are short-lived before the site gets penalised and loses its authority and rankings.

This is where White-hat SEO comes in. The reputable strategy is based on the ongoing development of a site with a strong focus on creating a great site experience for users, high quality and keyword rich content, high quality, industry relevant backlinks. As a result, a site that uses this strategy will slowly develop its authority and gain high, sustainable rankings.

 

On-Page SEO

On-Page SEO is the process of optimizing your website to achieve authority and natural rankings. The primary way to do this is focus on creating high quality website content. When a user is searching for something they are going to want to click on the web page and be satisfied with the information they see. To meet these standards- relevant and sophisticated content needs to be present. From conversational tones to industry news and informative service pages; On-Page SEO should be people-friendly.

When optimizing for keywords- the focus shouldn’t entirely be on specific keywords but also popular phrases and questions related to the industry and products.

 

Off-Page SEO

Off-page SEO includes promoting your business’ website by using a variety of channels such as social networking sites to gain quality back links to your site. Producing industry relevant material outside of your website will not only promote your business but will also make people want to link to your site. Search engines will reward your site with significant rankings once they see that you are actively contributing and participating in the delivery of quality and unique content that people are linking to. Essentially, the higher amount of high quality links you can naturally attain on industry relevant sites the greater authority you will have as a reputable site.

However, whenever you are doing SEO on your website, you should be focusing on quality not quantity. SEO opens up new and exciting opportunities for businesses to boost traffic and sales.

 

Here at Realize Online we are SEO experts providing high quality strategies and methods to develop business's online presence and digital ROI. Contact us today to learn more about how our SEO services can help you.