Why Physiotherapists Should Invest In Online Marketing?

Why Physiotherapists Should Invest In Online Marketing?


As a physiotherapist and a small business practitioner you understand that in order to succeed you must establish and grow your practice. However success never comes easy and you are faced with challenges:

• Lead generation.

• Maintaining an online presence.

• Gaining market share of your local clientele.

You also understand that the traditional marketing channels such as Yellow Pages, local newspaper advertising and letterbox drops for business growth is inefficient, ineffective and above all expensive.

So, you ask yourself, where to from here? How do I build a successful practise so that I can help people?

After all that’s why you decided to be a physiotherapist in the first place!




Statistics don’t lie and looking at the facts it should be obvious that the best way to grow your business is through online marketing channels. By developing a solid online marketing strategy around your vision, your business goals, your clientele and your specialisation you can establish the multi-channel online presence you need for your clinic to clearly differentiate and gain a competitive advantage. In other words investing in online marketing is guaranteed to maximise your online presence, lead generation and market share of local clientele keeping you ahead of your competition!

The Online Marketing Mix for Melbourne Physiotherapists

Below is a simple list of 7 components which will form your clinic’s online presence. When implemented correctly, with a uniform message and talking the type of clients you are seeking to come through your doors, your online presence will promote your business 24/7 and help you achieve success.

• Online Marketing Strategy

• Website

• Google Places

• Directory Listings

• Mobile Marketing

• Local SEO

• Content Marketing

Don’t forget, your clients are online all the time, so it would make sense to invest in online marketing and engage with your clients in the space where they are most comfortable – basically putting your signpost up on their virtual backyard!

What next?

In my next article we further examine the components of the online marketing mix for Melbourne physiotherapists. We will breakdown the online marketing process into simple steps that you can start implementing.



About Author: Anna Osherov is a digital marketing consultant at Realize Online, with expertise in Melbourne Physiotherapy Practice and interest in Allied Health digital marketing strategies. Realize Online is a great source of information and has the capability to help you at every step of the online marketing process. Please get in touch, we are happy to answer any questions you may have.