Adwords Remarketing Services is a breakthrough tool in online advertising
Google Remarketing lets you reach customers AFTER they’ve visited your site. Imagine being able to keep your brand in front of visitors who actively showed interest and consideration in your products and services.
How it Works
Remarketing works by tracking visitors to your site and then displaying your ads to them as they on-browse the web. Your ads, built in Google AdWords, are displayed on Google Search and / or any of the vast number of sites on the Google Display Network (GDN). These sites are some of the internet’s most valuable ad inventory, like ‘The Age’, ‘eBay’ and Realestate.com.au for example. That’s impressive!
Why it Works
Remarketing works so well, because it effectively gives you another opportunity to reach prospects who already know your brand or have actively been considering your products or services.
Additionally, Remarketing complements and leverages off whatever other marketing you might be doing to get people to visit your site in the first place.
For example let’s say you’re doing SEO or maybe running some AdWords search campaigns, which you’re no doubt investing significant time and money into. Well AdWords Remarketing Services gives you that second (and third and fourth…) 'bite of the apple' to capitalise on that initial brand messaging or product offer that first brought them to your site.
And the data is in. Businesses using Remarketing are seeing a significant boost in their conversion rates and return on their overall marketing investment.
Timing is Everything
AdWords Remarketing Services allows you to customise different selling messages to different potential customers based on their intent or their position in the purchase funnel.
For example, you can tailor different messages to a visitor who only looked at your homepage, as opposed to a visitor who added products to your shopping cart. You can even cross sell / up sell customised offers to visitors who already converted on your site.
Remarketing allows you to capture the attention of potential customers in the early stages of the buying cycle (including customers who are not aware of your product and therefore not searching for it), or in the later stages of the buying cycle with customised engaging, visual ad formats.
Tailoring an ad that corresponds to a prospect’s previous experience on your site makes them more receptive to your brand and more likely to buy.
Expand Your Audience
Remarketing also allows you to add people to your Remarketing lists who have similar interests to your visitors, but haven’t yet been to your site.
For example, if you wanted to expand the reach of your fashion brand, you could target only women between the ages of 18-24 who have not yet visited your site, and present them with an offer that is tailored to them.
It's a powerful way to reach a much larger pool of potential customers.
Get in touch about AdWords Remarketing Services today
Remarketing is an exciting tool in the digital marketing arsenal and can be used by business in multiple ways, depending on the type of site you have and your business goals.
Whether you’re looking to build your brand, drive sales on your ecommerce website, or have prospects simply call you, our Remarketing experts will plan and execute a campaign that delivers results.
Realize Online is an official Google Partner agency.