Digital marketing is vital to business growth
The Internet has turned the customer journey on its head and fundamentally changed the way businesses attract and retain new and existing customers. Whether your goals are to build brand awareness, increase sales or grow customer loyalty, businesses need a road map to capitalise on this profound shift in customer behaviour.
What is Digital Marketing?
Digital marketing or digital engagement is the process of using the internet to attract, engage and retain customers, from having a simple website to online advertising. Digital marketing opens up huge opportunities for small and medium sized businesses. Not having even a simple digital strategy, affects the ability of any sized business to grow and compete with its competitors.
For a small business at a low level of digital engagement, making an initial step is vital. Increasing the digital presence of your business, such as building a website or having a social media presence, is enough to increase the likelihood of business growth by 54%.
Developing a Digital Strategy
To maintain an edge over your competitors, SMBs should consider developing an active digital strategy which may include SEO, SEM, Social Media and Email Marketing. Receiving expert guidance from Realize Online on the steps and actions which will benefit your business, can help overcome any uncertainty about developing a digital strategy.
Gain a Competitive Edge
The customer journey has changed, and even the smartest business operators and retailers are struggling to stay ahead of the pack. Our deep understanding of the ‘new’ customer journey can help your business gain more traction at those vital moments, when people are researching, comparing, reviewing or ready to buy. Digital engagement is all about delivering relevant information at the right time.
Our Digital Marketing services include:
- Digital Strategy
- Google AdWords PPC
- Email Marketing
- Social Media Marketing (SMM)
- Conversion Rate Optimisation
- Content Marketing
Digital Marketing Services