Email Marketing Melbourne & Beyond
For the best in email marketing services Melbourne hosts a stand-out team. Realize Online know email marketing front and backwards. It’s that back and forth with customers that is the key to success. Every email sent to a potential or current customer could be considered email marketing – and it should be. All contact with customers is a part of marketing. If you’re not sure, here’s why :
You send an email to a prospective client. It’s a rushed job and sloppy with wording and riddled with errors. What is the prospect likely to think of you? You’ve marketed yourself as less than the best.
Then you email an existing client with an apology about an unavoidable delay. You send a pro-forma email that’s long winded, formal and impersonal. The client thinks they are just another customer to you and any loyalty you’ve managed to build is now in question.
You’re marketing you and your business with every point of contact. Make the most of it. When it comes to successful Email marketing Australia is slowly catching up to the rest of the world. Don’t be one of those left behind.
How Do You Manage It?
Email marketing management is a specialized field. You can do it yourself but just look at how easy it is to be sending the wrong signals. There are key elements that need to be covered with special attention to co-ordinating the whole program. Marketing works best when it is multi-layered and uses all avenues in a cohesive way. From the design of your email campaigns through to report analysis, you need to have a clear overview of what is working and where.
There are several ways to improve your engagement and ROI with practical, tactical and strategic campaign services.
Practical EDM Campaign Service :
The Practical EDM campaign service takes a management approach. This is where EDM set-up is tailor-made and completed. Mail is executed with supplied artwork and full subscriber lists.
Tactical Campaign Service :
The Tactical campaign involves design and copywriting for EDM, providing specialised topics and email layouts plus everything offered in the practical service.
Strategic Campaign Service :
The Strategic campaign service includes a communication strategy development, a strategic communication calendar, researched topic creation plus all the features of the practical and tactical services.
Targeting Customers On Their Mobile Device
These days, mobile email marketing is one of the highest converting forms of online marketing. 65% of all emails get opened first on a mobile device. In 2019, up to 80% of users are expected to access their email on a mobile device. This is a great opportunity to take advantage of with the right team behind you.
There are pitfalls if your email marketing campaign isn’t comprehensive and doesn’t cater for specific demographics. Making sure your marketing is tailored to each potential client, such as mobile users, is paramount. More than 50% of customers are less likely to engage with a company because of bad mobile experience. Each and every EDM should be mobile friendly, meaning every one of your customers can view it on their mobile device instantly. You don’t want to be missing out on branding opportunities and high conversion rates. An email marketing service is also an effective way to manage your sales funnel and convert qualified customers.
Remember, every email sent to a potential or current client is part of your email marketing. Don’t leave it unplanned, untracked and untested. Email is still one of the most effective online marketing tools going around. Using expert email marketing strategies, Realize Online create and execute email marketing campaigns that engage, convert and retain customers. Give customers the opportunity to click and learn more about your brand or products without the use of search engines. This is powerful and beneficial way of marketing, especially for eCommerce sites. For the best in email marketing services Australia wide, see the experts first.
At Realize Online, we drive customer inquiries, increase brand awareness and engagement with specially managed email marketing services. Get results – Real Results.