HOW TO WRITE WEB CONTENT
Take a look at our content writing tips now and engage your next audience online.
This blog will help people who are wondering how to become a content writer as well as those who just have an interest in improving their writing skills. You may be a business owner looking to manage your own content or a recreational blogger with big goals.
We are living in a digital age. Your interest in how to write web content shows great initiative. In fact, it looks like online content has a definite future, with print media (such as newspapers) losing over half their subscribers to the internet. Make the most of your digital platform today by developing the right tools that make sure your voice is heard.
If you're a blogger and you're reading this, you're the best blogger! Don't give up writing and creating content that people love, no matter the audience size.— The Roads We Take (@roads_wetake) June 3, 2018
Optimise for SEO
Even if you’re not engaging in a site-wide SEO strategy - you need to know how to make your website rank on search engines. If you can get your content to rank in popular search results, the traffic to your website through that page will increase.
If you want to learn how to write web content for SEO, contact us now. We are the SEO experts Melbourne based businesses choose for strategic, search engine optimised content solutions. There are a couple of tips we can give you now, but it’s best to chat with us for more details:
- Choose a focus keyword
- Meta titles and meta descriptions
- Image alt text
- Optimised social media posts
- Relevant content
- Use high volume search terms
- Outbound links
- Exceed the minimum word count (350)
Scratching your head at some of these tips? Contact us now and we can set you up with a detailed guide for writing great SEO content.
We are the SEO agency Melbourne based businesses choose for digital marketing advice.
Structure for Success
Let’s be honest, if you’re reading an article online, you want to get the information you came for as quickly and as easily as possible.
There are a few structural tips that will help you learn how to write web content that keeps your target audience scrolling through.
- Put your most relevant information at the top of the page
- Use bullet points (people love bullet points)
- Use subheadings
- Use small paragraphs
- Use accessible language (keep it simple and succinct)
- Include videos/photos/links/gifs (and whatever else you need to spruce up your story)
Make it Topical
One of the best content writing tips for beginners is to find an angle. Do a quick Google search to see if there are any recent stories about the topic you’re going to post about.
Have some new statistics been released? Did new technology get developed? Was there a scandal? Anything you can find to make your article topical.
For example, I could have opened this guide to content writing with some information about “Mommy Bloggers” who make millions out of online content each year.
Play around with the language, style, and format of your blog. As long as you think it will connect with your target audience, you can’t go wrong.
Don’t be afraid to include relevant videos or examples of good work to keep your audience engaged.
If you’re writing from a lifestyle perspective, take a look at Kristabel’s Blog School. Kristabel Plummer runs a hugely successful lifestyle blog at http://iwantyoutoknow.co.uk and shares her content secrets on YouTube.
This tutorial might be more helpful for content writers who are working for businesses or agencies:
Spelling & Grammar
Last, but not least, spelling and grammar. If you want to know how to write web content, you need to know how to edit. Read your work and check that it makes sense.
Are you bored? Chances are, your readers will be bored too. Make the changes you need to improve flow and clarity.
Author: Anna Clark - Copywriter & Digital Marketing Assistant, Realize Online