Australian Brand Alliance – Magento Multi storefront
This was a complex but rewarding project.
The task was to build 6 individual fashion storefronts from scratch. All 6 sites were to feed from the one central inventory site with the ability to keep track of each sale as a priority.
Each site needed to have their own distinctive brand and to have their own styling and features that showcased the various clothing collections with the individual touches that add character.
The How
Working through each of the brands own profiles and the demographic of their target market meant collating a broad range of information.
It was important that new feature was integrated seamlessly.
The design updates needed to fit the specific requirements of the Marketing team with key elements that were unique to each site and the brand.
There is no better platform for multi-site than Magento 2 – especially for eCommerce development and making the user the focus of a storefront.
Each site has seen the benefits of a growing customer base from the easy shopping experience.
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