Successful PPC Campaign Earns Brazilian Butterfly 46k+ Conversions

About Brazilian Butterfly

As pioneers of Brazilian waxing in Australia, Brazilian Butterfly has over 20 years of experience selling cruelty-free, vegan-friendly wax and a range of aftercare products in salons and online. Known for their quick and professional services, Brazilian Butterfly is a successful self-care business with qualified skin therapists working in 30 salons across four Australian states.

The Challenge

Revitalizing Pay-Per-Click Campaigns

Brazilian Butterfly had previously run a few ads but found that they weren’t getting any noticeable returns on their investment. They wanted to turn it around before they ended up with too many losses and needed a PPC agency to help optimise their campaigns. Realize Online created a comprehensive digital marketing plan to build awareness of the Brazilian Butterfly brand and entice customers to book in-salon appointments through the designated landing page. We needed to work efficiently to maximise the small budget set and make sure the goals of each ad were met.

The Solution

Geographic-based PPC and Remarketing Tactics

We met with the Brazilian Butterfly team to identify which services and products to advertise in order to achieve their goals. Our team decided that a geographic-based PPC campaign model that rotated focus around the client’s 30 different salon locations was the best way to move forward and gain nationwide traction for their brand. We also strategised a remarketing ad campaign designed to target website visitors, previous converters, returning customers, and appointment abandoners as a means to recapture interested prospects and drive them towards conversion.

To support the overall marketing goals included in the campaign, we provided the client with the following services:

  • Ad Copy – refreshed to more closely follow industry standards with different versions created for the awareness, consideration, and decision stages of the buyer’s journey
  • Google, Facebook, and Instagram Ads – set up, optimised, and managed for each Brazilian Butterfly salon across the four states to ensure optimal chances of conversion for all
  • Advanced Analytics and Scaling – used to optimise campaigns, determine whether results were on track, and find new opportunities to further improve performance and bring in consistent YOY growth
  • Client Reporting – presented monthly reports on campaign results to enhance and support our coordination with the Brazilian Butterfly team

The Outcome

Increased Website Bookings and Product Sales

The implemented geographic targeting strategy provided the welcomed boost needed for Brazilian Butterfly’s PPC campaigns to see continuous and stable growth with a consistent volume of leads. This had resulted in over 46,800 conversions and a sizeable return on investment. Realize Online was able to successfully drive awareness, sales, and conversions to Brazilian Butterfly and their website.

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