Multi-Level SEO Campaign Gets Jim’s Test & Tag 312 Keywords on Page One

About Jim's Test & Tag Australia

Jim’s Test & Tag is a division of the Jim’s Group, a leading electrical and fire safety supplier in Australia. The company is one of the largest franchise business chains in the industry, which had over 170 individual franchisees across the country when it first partnered with Realize Online for SEO and digital marketing services.

The Challenge

Maintaining Organic Visibility

Our initial assessment revealed that inbound traffic to Jim’s Test & Tag’s website was on the decline, with key metrics down 40% compared to the previous year. The company was apparently losing search engine rankings due to heightened competition in the market and a failure to keep up with changes in Google’s algorithms.

At the time we started working with Jim’s Test & Tag, the company was experiencing a decline in search rankings and only had 15 keywords on page one. Most of these keywords were also branded search terms that were not helpful for attracting new customers or potential franchisees looking for more generic, service-related information.

The Solution

Multi-Level SEO Campaign

Our solution involved a multi-level, fully integrated digital marketing campaign with a heavy focus on search engine optimisation. For the best results, we prioritised SEO on the national level and supplemented it with local SEO tactics to improve the company’s visibility in its respective target markets.

The strategy was to improve all of the client’s existing SEO practices, including:

  • SEO Audit and Optimisation – updated the client’s SEO strategy to bring it in line with the latest best practices
  • Keyword and Competitor Analysis – identified keyword and content opportunities to increase franchise enquiries and service leads
  • Customer Mapping – sought ways to understand the target market and their behaviours to better serve their online needs
  • Technical SEO – enhanced website back-end to improve usability for both desktop and mobile users
  • Localisation Tactics – created area-specific landing pages and integrated the brand with the Google AU ecosystem
  • Content Creation – drove rankings for all the client’s target keywords with diverse, high-quality, and SEO-friendly web content

The Outcome

Increased Search Rankings for Greater Leads

The SEO program we started for Jim’s Test & Tag Australia was able to get page one rankings for 312 target keywords. Our optimisation work, combined with an integrated digital marketing campaign, delivered a 17% increase in work leads compared to the previous year. Franchise enquiries were also up by 20% over the same time period, which was the first tangible growth in leads the franchise business had experienced in five years.

According to a Jim’s Test & Tag regional franchisor, working with Realize Online was a step in the right direction that enabled them to stay ahead of the competition and maintain its position as a leading brand in test and tag services across Australia.

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