Waterskiers World is a water ski and wakeboard retailer, with two ‘bricks and mortar’ stores in Brisbane and Rockhampton, Queensland. While their physical stores were trading profitably, they were keen to reach the entire Australian market and developed an online eCommerce store, waterskiersworld.com.
Waterskiers World required SEO & SEM work to help improve their search engine visibility and connect with their potential customers fast.
Developed a Google AdWords (PPC) advertising plan around Waterskiers World’s business goals. Set up conversion tracking to monitor conversions and produce tangible ROI. Conducted ongoing measurement and optimisation for performance, profitability and growth.
In eight months, we increased Waterskiers World brand awareness and delivered an extra 13,803 visits (39.91% of total) to the website through Google AdWords advertising.
Waterskiers World’s website had poor site structure, lacked on page optimisation and poor backlinks - a legacy of their previous SEO providers. Another setback was automatic SEO data being generated which significantly hindered Waterskiers World optimisation on site.
We developed a dynamic 100 keyword SEO strategy that included content and product optimisation, high quality backlinks, article and blog creation, continuous off page monitoring and analysis, and the removal of spam backlinks.
- 13 keywords in ‘hyper traffic’ (positions 1 – 3 of Google)
- 15 keywords in ‘traffic’ (positions 4 – 10 of Google)
- 27 keywords ranking on 1st page of Google
The most recent month for Waterskiers World saw an increase of 331.03% in organic traffic, this is compared to the first month when we started the campaign.