Jim’s Test & Tag is a division of the Jim’s Group, the world's largest home business franchise and has established itself as a leading electrical and fire safety supplier in Australia.
Jim’s Test & Tag had previously been investing in tradtional marketing mediums such as TV adverts, which proved ineffective. Their website traffic had dropped considerably and their performance was was suffering.
We developed and implemented a multi-level digital marketing campaign to improve their online presence. We implemented a range online marketing tactics including SEO, Google Adwords, Google Remarketing, LinkedIn Ads, Facebook Ads, Social Media Management, Content Marketing, Email Marketing and Automated Marketing.
Within just a few months, the digital marketing campaign had increased the their online presence and visibility of jimstestandtag.com.au, resulting in a significant increase in both job leads and franchise sales enquiries. Jim's Test & Tag now compete's online with the top few companies in Australia and has a signifcant online market share.
- Annual sales leads up 10% & climbing
- Franchise enquiries up 21% on previous year
- 2,000 extra website hits per month